FirstCry – A Journey of Success
by shama@camphorsolutions.com
In the competitive Indian market, you’ll find a ton of startups trying to mark their presence. But there’s something special about those few that stand out. Such startups are the ones who bring fresh ideas, truly get what customers want, and can keep up with the ever-changing market. One name that shines in this crowd...
Creating an Effective Facebook Advertising Strategy
Are you looking to get an inside look into Facebook Marketing? It might seem complicated at first but Facebook Ads stands out as a powerhouse for advertising. It offers a wide range of tools and features designed to empower businesses of all sizes to reach their marketing goals. Why Facebook Ads? One might wonder why...
Perfecting Social Media Marketing As A Beginner
Overview Social media marketing is worthwhile for all businesses as it allows them to engage with a vast audience on platforms they frequent. By launching viral campaigns, small brands can disrupt the market and expand their audience reach. Understanding the lesser-known advantages, obstacles, and strategies for successful social media campaigns is crucial for businesses. Social...
Creating a High Converting Pricing Page
Businesses often overlook the human aspect, neglecting the internal processes individuals undergo before making a purchase, despite being consumers themselves. It is crucial to grasp the fundamentals of a well-designed pricing page, as blindly emulating another business’s page without comprehending its rationale can result in a sub-optimally structured page. Your pricing page holds significant importance...
Growth Marketing – Next-Level Marketing
Urbanbound, a B2B relocation management software business, has quickly supercharged its growth by actively interacting with its audience. The brand has exemplified the power of growth marketing by incorporating customer feedback, focusing on adding value through content tailored to the unique preferences and requirements of the target audience. By revising its marketing strategy, Urbanbound was...
Understanding Value Creation Vs. Value Extraction
In this competitive business landscape, the proliferation of companies on a global scale is a continual and rapid occurrence. According to Statista, approximately 333.34 million companies exist worldwide in 2021, a slight increase from the figures recorded in 2019 and 2020, which hovered around 328 million companies. Drastic technological advancement has become integral to business...
Impact Of Cookieless Future On Digital Marketing
The transition to a cookieless future may seem unpredictable, but it’s essential to recognize the positive aspects amid the challenges. The realm of digital marketing is currently grappling with a similar unease, stemming from the imminent loss of a distinctive form of ‘information connection’ – the digital cookie. You may have encountered discussions about a...
Google Analytics Loopholes
Google Analytics is a type of analytical service provided by Google to track and monitor website traffic and application traffic at mobile and other related events. It is a part of the Google marketing platform which works as a separate platform and gives detailed reports of the web traffic. This service began in November 2005...
The Beginner’s Guide to Mobile SEO
As a business owner, it is natural for businesses to use tools and technologies for SEO strategies for their business. Failing to use SEO strategies could be missing out on a sizable chunk of their potential customer base. Now, with easier access to low-cost internet facilities people are spending a sizable portion of their time...
Basics of Digital Lending
In recent years, the digital lending sector in India has emerged as a key catalyst for economic expansion, fostering financial inclusion and experiencing notable advancements in recent times. With wider access to technology, there has been a notable upswing in the banking, financial services, and insurance domains, largely attributed to the transformative fintech innovations reshaping...
