Lead Generation

We offer Lead generation services for deserving FMCG industry businesses striving to grow. The mechanism involves in depth understanding of business and product along with its competitor arena. This is followed by a brain storming session about the possible campaigns along with key members of the business.

Subsequently, campaigns are designed and floated on the relevant channel to reach a large number of masses or a small particular niche (depending upon the nature of product). The leads are captured and sent immediately to the sales team without any manual intervention

Industries catered: FMCG offline stores, online FMCG brands, Quick Commerce, Manufacturers, Distributors, Multi grand outlets, Logistics company etc.

Social Media Marketing

With entire world getting social through digital social platforms, FMCG businesses also making their way into the same. Not only they engage maximum customer but also generated a socially influenced customer traffic. They get lots of sale through influencer reviews, video marketing and other types of engaging content on social media. With more and more social platform evolving, the society is now further getting distributed on basis of age, skills and likings among these platforms.

We are experienced and active in most of the platform popular in India like Facebook, Whatsapp, Linkedin, Instagram, Twitter, Pinterest to name the few. A successful business not only builds a brand value on Social Media but also generate leads for their growth.

App Marketing

Every other business has an app available today. It is a challenge for FMCG industry brands to stand out among the millions. But Proper Marketing, Correct App Store Optimization and Better Usability in the apps can make the crucial difference. As per Google Consumer insights, every experience, purchase and enquiry today start with an online search on the go through mobile phones or other handheld devices.

We can help you manage the three stages of App Marketing with ease – User Acquisition, User Engagement and User Retention. Not only this, it is important to be on the top search results of the app store that can be achieved by proper app store optimization. We can deliver the best results for your Brand’s App Marketing and App Store Optimizations.

Digital Marketing Agency for FMCG Companies

We, as a Digital marketing agency working for FMCG industry businesses are boosting branding and lead generation using various digital channels – be it free or paid, as per business requirement. These channels include Search Engines, Social media, email, sms, paid campaigns, influencer marketing and definitely the company’s own website. As a digital marketer for your brand and product, we keep our focus on the key performance indicator (KPI) for your business. The prime objective for a Digital Marketing Agency working for FMCG businesses remains to reach maximum number of audience at the least cost and with a consistently increasing traffic and the actual sales numbers that may actually fuel the real business numbers.

Any Comprehensive digital marketing of Loan products like Home Loans, Loan against property, Personal Loans, Business Loans involves various facets of marketing assignments. These tasks of marketing are performed by various specialists relatively experienced in their own fields. Let us understand these activities one by one.

Search Engine Optimization (SEO) for FMCG Companies

SEO is a continuous task that helps a business to get organic visitors to their websites. With organic visitors, we mean people looking for solutions similar to that of your product. A simple example is yourself, who was looking for digital marketing agency in Delhi and landed on this page. It is generally achieved by ranking on search engines like “Google” or “Yahoo” on the relevant keywords. It involves an extensive market research and a multiple rounds of content creation to make visitors interested in coming to website again and again.

Social Media Optimization or Marketing (SMO or SMM) for FMCG Companies

Social Media Marketing is all about showcasing presence of business on Social Media channels like Facebook, Twitter, Youtube, Linkedin, etc. Social media being a part of daily life of people now-a-days remains an active source of reputation building and lead generation also. People not only remain connected with business but also recommend to their friends and relatives there. Normally, a focus on Social Media Marketing remains on the reach that any post of advertisement got when shared or the increase in followers base.

Content Marketing for FMCG Companies

Creating content that provide solutions to your followers by the way of text articles, images, info graphics, videos or any other medium. These content pieces are disseminated through Social Media or Emails and reaches to the customer directly. It is said that follower or subscribers are just a step away from being a real customer. Since they are seeing the brand or business on regular basis, the affinity increases day by day and eventually helps in building trust and mindshare.

Marketing Automation for FMCG Companies

In several tasks Marketing automation has taken over the manual control like email marketing, PPC campaigns etc. marketing automation helps in maintaining the regular activities in a ore diligent manner without waiting for manual actions. It also reports the issues where money could have been saved. A Consistent tracking of parameters helps in driving the campaigns in right direction thus going to right audience.

Inbound Vs Outbound Digital Marketing for FMCG Companies

The Term Digital Marketing FMCG businesses refers to marketing using Digital Medium. Digital marketing may be said to be a an umbrella term that describe online marketing technique of any kind, regardless of the methodology used, be it inbound or outbound.

Digital Marketing involves both push and pull marketing tactics (popularly known as ‘inbound’ and ‘outbound’ marketing). Inbound refer to situation where clients are approaching the business out of their requirements while outbound involves businesses approaching clients and offering solutions to the requirements of clients.

Outbound Digital marketing aim to convey a marketing message directly in front of as many people as possible using online platform – it may or may not be relevant or welcomed by respective audience. For example, the banner ads or in between commercial ads that you see at on various social media platforms where they try to push the a communication or product promotion onto people who are visiting those space for any purpose. The main advantage is that it is quick and is even able to attract fence sitters.

While Inbound Digital Marketing for FMCG businesses primarily focus on online content that is relevant and closely associate to their product or service and helps in attracting only their target customers. This generally results in building a relevant website traffic and offering a range of products which a target customer may be looking for. A common example of Inbound marketing will be a blog or Youtube channel which gives a lots of information and insights about the interior design and ultimately selling a furniture or home décor items The main advantage is that it is not only cheap but also create a user base that stick around with a business for longer term. So, inbound marketing is a technique that uses content or products itself to attract and engage online crowd.

Digital Marketing for FMCG Companies

Really speaking, Digital marketing cannot only work for any business but can do wonders in any industry.

Irrespective of the product that a company sells, digital marketing creates an online reputation for a business and its product followed by the people associated with the same. This coagulation of bringing relevant people together build an affinity with the brand and eventually results in business.

B2B Digital Marketing for FMCG Companies

For companies involved in B2B marketing, digital marketing works in a little different way. It is all about finding relevant customer companies and generate new leads. The quality leads turn into a sales conversation with exchange of information either on website or exchange of files. As such, the role of a B2B digital marketing strategy is to identify and attract the quality leads for the sales people through website, social media and supporting digital channels.

B2C Digital Marketing for FMCG Companies

For Companies operating in retail, digital marketing has transformed the way people buy and sell products. The verified information with frequently asked questions are replacing fast the unreliable salesman. Even the reviews from past clients are making things better for new and first time buyers. For a business, it is saving the big time expenses of sales people, travelling expenses and other promotional materials. The cost of printing leaflets and brochures are more or less saved with online websites or pdf files.

Our Role as a Digital Marketing Agency for FMCG Companies

As a Digital Marketing agency, we try to understand your product, chisel your proposition and make it more marketing ready. With specific objectives, be it branding or lead generation, we try to build around the content and penetrate into the niche that are relevant for the business.

As a Consultant: We understand your product, your market and exact decision making points for customers from time to time. We made us capable enough about the product understanding so as to deliberate with you the exact marketing strategy. We bring along our previous experience from different industry to create a unique proposition along with product.

As a Content Creator: Given to understand the details of products and proposition, we design a story and content around the same. Keeping in mind the relevancy, we create text, images and videos that suits the people with relevant requirement. As such the right audience may looks for such content and find the business eventually.

In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey:

For concept or product Awareness

• Blog posts. It is an amazing tool for increasing organic traffic once done along with a strong SEO and keyword analysis.
• Infographics. Information within the graphics is a among the higher shared content thus enable business to reach a larger crowd easily explaining the concept well.
• Videos. A shot video is again a piece of content with very high propensity to get shared. Platforms like Youtube are getting very high traffic both through Social Media and Search engines.

While Consideration of product or Service

• Brochures/Ebooks. Once a customer is convinced to about the concept or product, they generally looks for more information which may be given in a form of E-brochure or ebooks.
• Research reports. Customer generally evaluates a company with their quality of research or assessment of product. Subscribing to research is one of the better ways to attract a customer.
• Webinars. Convey of information or little more done through a live video session in a webinar is amongst the most effective ways now-a-days.

Decision Stage

• Case studies. Giving the live examples of some of your existing customer actually gives a boost to opt for a product or service. It not only helps in building a confidence but generates a relatability towards their business output.
• Reviews /Testimonials. A good words from any existing clients creates that last punch to close a deal.

As a Digital Marketer : With a good product and well defined proposition, our role will be to make the content reach to mass audience. The Reach of the business defines the ultimate success story. With lakhs of reach number, few thousands will be the relevant and may convert into our customers.

Regular analytics : This may also be termed as business intelligence which involves in a deep insight of our business and keeping a track of competitors. Such analysis helps a business in prioritizing the channels of marketing and/or even the product lines. It is difficult to have such analytics in any offline marketing technique.

What should be my next steps

As a next step, we can have a detailed discussion together. Before discussing on the marketing strategy, we may discuss upon the product and its proposition. So, please enter your details above and we shall speak to you.