Lead Generation

We offer Lead generation services for deserving Art galleries striving to grow. The mechanism involve indepth understanding of marketing and art pieces along with its competitor arena. This is followed by a brain storming session about the possible campaign along with key members of business.

Subsequently, campaigns are designed and floated on the relevant channel to reach a large number of masses or a small particular niche (depending upon the nature of product). The lead are capture and sent immediately to the business team without any manual intervention

Social Media

With entire world getting social through digital social platforms, Artists and Art Galleries also making their way into the same. Not only they engage maximum customer but also generated a socially influenced customer traffic. With more and more social platform evolving, the society is now further getting distributed on basis of age, skills and likings among these platforms.

We are experienced and active in most of the platform popular in India like Facebook, Whatsapp, Linkedin, Instagram, Twitter, Pinterest to name the few. A successful business not only builds a brand value on Social Media but also generate leads for their growth.

Digital Marketing for Artists and Art Galleries

Digital marketing is an essential marketing tool for the artists that has brought a great opportunity to showcase their creatives. You could be an illustrators, a painter, a photographer or even a graphic designers with the help of digital marketing you can show your work to a vast audience with least cost and hassles. With the help of digital marketing it is now far easy to find patrons who would support the artists and buy their art.

In the art world the competition has increased since many people are producing art works as a hobby. It may not be a serious art work but it has increased the volume of the work available to buyers. On the other hand a very small fraction of all the people are potential buyers a since very few people understand and appreciate art. Digital marketing helps the artist to connect with the relevant and targeted customer base.

Although learning digital marketing is fairly easily, creating a marketing campaign successfully that provides results needs time and practice. Designing a marketing campaign for artists requires lots of research, practice, and strategic thinking.

Benefits of Digital Marketing for Artists and Art Galleries

Easy and Cost Effective Marketing

Usually artists do not like to like to visit distances to market their art works. But a digital platform like a website allows them to spread their artworks to the global audience easily and cheaply. Artists can also use various social media platforms to promote their art. Most of the social media channels like Instagram, Facebook, or YouTube allow to create a blog and upload your work free of cost.

Large Audience

Digital marketing can help the artist to reach global audience quickly. As soon as your website is launched you become part of the worldwide market. Then by applying right marketing efforts, creating relevant and amazing content and applying effective optimising techniques for search engine clubbed with running paid campaign you can reach the specific targeted audience.

Trust Building

When an artist consistently shows appealing and engaging content and users like it, it starts building a name and a following. This results in your work getting shared among the audience by themselves which eventually helps in gradually building a loyal customer base. It takes time to build a personal brand and reputation among the patrons of the art. For this an artist needs to produce amazing art work consistently. Once this reputation starts building up and people start recognizing the artist, it gets easier to sell the art work.

To create a following, reputation and personal brand for artists through digital marketing, following are a few steps that can be taken.

Guide for artists and art galleries to use digital marketing

Let’s Do It –  Website for Artists and Art Galleries

Generally artists have are not so great with their marketing skills. They are creative people whose mind work better in the field of innovation and creation instead of promoting their creatives. Digital marketing provides a platform to you through which unknown people could find you on google instead of you completely relying on references or depending upon a physical art gallery.

More often either the artists don’t know what to do, how to do or they may not have the time. Sometimes they’re simply not convinced if it will work, or they’re sceptical that other people might steal their work. No, it doesn’t happen so.

You may lose the opportunity to connect with relevant people if you are not using digital marketing. Make up your mind and let’s do it.

Subscription List – Online Audience for Artists and Art Galleries

You may have an amazing portfolio to show case on your website but it is not good enough until people know about your website, frequently visit your website and checkout different categories.

It may happen so that a visitor checked upon your website but later forgot about it and didn’t come back. To make people visit your website frequently you must build up a subscription list of your targeted audience to share your newsletter, blog or podcast etc. It is effective in creating a recall value of your name in the mind of the people.

For this you must keep on regularly delivering fresh and amazing media content to them for free so that they look forward for your updates and share it further. Over here you are not selling your stuff directly but letting them to taste it for free. It helps in creating a buzz about your work and people start talking about it which results in a cascading effect of more and more eyeballs seeing your art and some of them buying it too while checking out your website.

SEO – Search Engine Optimization for Artists and Art Galleries

Search Engine Optimization is one of the most methodical activity to make your website rank on Google and attract the audience organically. The benefit of SEO are immense since such websites have more exposure than the competitors.

While starting with a new website it’s more important to attract links from other websites. Content marketing is an effective way of attracting valuable links. Once your website has some inbound links and quality content, then it’s worth to optimize your website with the right keywords.

SMM – Social Media Marketing for Artists and Art Galleries

Social media marketing is one of the best tool to promote your art work. There are different social media platforms and each has its own advantages. You must target the most relevant platforms to build the network and circulate your work. Consistent, engaging and appealing content on social media can drive traffic to your website. This results in more exposure which means higher chances of finding a buyer.

Though you must be cautious to not use social networks for personal socializing with family or friends. It will never build a professional network and get your content shared to the relevant audience. In fact, you could be harming your business if you were showing your private life on social media. Instead give people a taste of your work. Show a video of how you create your work or write tutorials to teach others. That’s what people will be interested in, instead of an update on Facebook about the online video game you played.

Lead generation for Artists and Art Galleries

Showing advertisements of on Facebook, Instagram, Twitter and Messenger can fetch you quick audience. You can also generate quality leads by using Search Engine Marketing or SEM. It is pay-per-click advertising in which the advertiser pays only when someone clicks on the advertisement. Facebook Ads and Google Ads are two such networks. While running a paid campaign it is very important to optimize various parameters correctly to target the audience.

Summary

With the help of digital marketing you can not only show your talent but also stand out in competition. An artist can just start by building a website to showcase the portfolio.

Though digital marketing is a perfect tool to promotion your work and build a personal brand, you must understand that it is not a quick fix solution. You have to take a medium to long term approach and if your fundamentals are right, you can gain recognition and trust of the audience.