Digital Marketing for Financial Services
Leading a growth oriented and output driven marketing for expanding financial businesses
Digital Marketing in Financial services has changed the way people buy financial products like mutual funds, stock broking, insurance, loans, etc. This medium has taken a leap over others on the ways people interact and explore financial brands. It also creates a viral effect, where people compare and gets impressed with the financial product or service become influencers and in turn influence others to buy certain financial product or avail certain financial service.
In this fast changing digital environment, one thing which is constant is the ‘change’. With newer technologies, platform, likings of the people and many other factors, a marketer needs to be on his toes for getting more followers and customers for business in financial industry.
A constant track of changes, which to embrace and which to ignore, how to sell, where to spend budget which can create value for organisation are among the few things that business need to check. We can surely help you navigate the same.
With our past and successful experience in the field of financial products like stock broking, loans, insurance, mutual funds, fixed deposits, etc for generating leads and selling financial products, we could surely be an resource to you. Instead of one, we are catering to multiple organisation thus more updated on the changes and what’s working and what’s not.
Our core strength lies in generating organic traffic, which forms a base with real need of the product or service. We study relevant niche for marketing and focus for relevancy in the same.
Finally, a product is a good product only when it reaches its good user and Digital Marketing is a medium for the same.
Area of Expertise
Lead Generation
We offer Lead generation services for deserving financial service businesses striving to grow. The mechanism involve indepth understanding of business and financial product along with its competitor arena. This is followed by a brain storming session about the possible campaign along with key members of business.
Subsequently, campaigns are designed and floated on the relevant channel to reach a large number of masses or a small particular niche (depending upon the nature of product). The lead are capture and sent immediately to the sales team without any manual intervention
Industries catered : Stock Broking, Wealth Management, Loans, Insurance, Real estate, e-commerce, education
A website is does not justify its proper usage until it is accessed by potential users or clients through search engines. Google, Yahoo, Bing are few common search engines that drives traffic and facilitate users to find their relevant service providers.
For a financial services business, it is very important to present its website through search engine in a most intuitive way, which may involve a specialized task. As an experienced SEO professional, we not only ensure the same but also make sure that they are visible in all relevant keywords which any client may look for.
It is not a one time exercise but require a regular support.
Search Engine Optimization
Social Media
With entire world getting social through digital social platforms, financial services businesses also making their way into the same. Not only they engage maximum customer but also generated a socially influenced customer traffic. With more and more social platform evolving, the society is now further getting distributed on basis of age, skills and likings among these platforms.
We are experienced and active in most of the platform popular in India like Facebook, Whatsapp, Linkedin, Instagram, Twitter, Pinterest to name the few. A successful business not only builds a brand value on Social Media but also generate leads for their growth.
With more and more reach of digital media, it is now become a key vector in building or destroying business reputation or brand value. It is not necessary to spend millions to build brand and a single viral post is help for the same. However, same is also true on the negative side also.
Competitors or some frustrated customers use the same platform to create a bad publicity for the business. Not only this, they further try to mobilize media and their followers to spread it like fire. We help businesses to keep the same under check. Though, it may not be controlled however its effects may always be checked with immediate actions.
Online Reputation Management
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Digital Marketing for Financial Advisor & Wealth management Companies
In recent years, fund under management has seen a remarkable jump in the asset base. The Financial Advisors, Wealth Management and Portfolio Management Companies are getting an all round response from customer looking to get better returns than benchmark Nifty or Sensex. With Alternate Investment funds, various other styles of investing becomes readily available for investors in a properly regulated environment. While the marketing of such fund management are done through smart and learned Relationship Managers however the cost of retaining such people are already touching the sky.
Digital Marketing for Financial Advisors, Wealth management Companies or Portfolio Managers provide a ready tools for reaching the relevant investor base and impress them. The impression of a Wealth Manager or a Fund Manager make a deep impact on the customer mind and heart. Thus trust worthiness relationship between a Wealth Manager and Customer lays the strong foundation for long term, relationships. A Financial Advisors, Wealth Manager offers a range of products like Mutual Funds, Fixed Deposits, Life Insurance, Health Insurance, Portfolio Management Services, AIfs, etc.
Digital Marketing enables the reach of these information in the most interactive and intuitive way to reach the existing and potential customer. With newer ways of SEO and Content writing in Digital marketing for Financial Advisors and Wealth Managers, the customer are engaged with the business creating a repeat business opportunity. Social Media management for financial business is way too different as compared to ecommerce or other business. Paid Marketing or PPC campaign is also about making a right choice of keywords and platforms.
We, at Camphor Solutions, provide comprehensive solution of Digital Marketing for Financial Advisors, Wealth Management or Portfolio Management Companies. We provide SEO services, Content creation, Social Media Optimization (SMO) and Pay per click (PPC) campaign for Wealth Management products. Hailing from the industry and with deep understanding about the products, we also suggest better ROI techniques and keyword for business development. If you are planning to grow your Wealth Management or Portfolio Management business, do take out a convenient time for discussion with us.
Lead generation in the B2B industry
by shama@camphorsolutions.com
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