Understanding Value Creation Vs. Value Extraction

In this competitive business landscape, the proliferation of companies on a global scale is a continual and rapid occurrence. According to Statista, approximately 333.34 million companies exist worldwide in 2021, a slight increase from the figures recorded in 2019 and 2020, which hovered around 328 million companies. Drastic technological advancement has become integral to business...

Lead generation in the B2B industry

In the rapidly advancing world, every business must attain high-quality leads to ensure its survival in the market. However, as a business owner you wish to succeed and not just survive, there needs to be a solid plan that both augments and automates lead generation. But how can you achieve this goal? Or more precisely,...
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