Understanding Value Creation Vs. Value Extraction
by shama@camphorsolutions.com
In this competitive business landscape, the proliferation of companies on a global scale is a continual and rapid occurrence. According to Statista, approximately 333.34 million companies exist worldwide in 2021, a slight increase from the figures recorded in 2019 and 2020, which hovered around 328 million companies. Drastic technological advancement has become integral to business...
Impact Of Cookieless Future On Digital Marketing
The transition to a cookieless future may seem unpredictable, but it’s essential to recognize the positive aspects amid the challenges. The realm of digital marketing is currently grappling with a similar unease, stemming from the imminent loss of a distinctive form of ‘information connection’ – the digital cookie. You may have encountered discussions about a...
Writing A White Paper That Generates Sales
Companies aiming to establish robust connections with their audience must generate detailed materials like white papers regularly as part of their content marketing strategy. While many brands are experimenting with contemporary content formats like podcasts and webinars, the enduring importance of thorough written content, illustrated by white papers, persists. White papers surpass superficial content by...
Digital Marketing Trends in the Travel Industry
Travelling nowadays has undergone significant changes compared to the past. Can you recall when you were young, and your parents arranged a family vacation? Rather than experiencing excitement for the trip, you observed them grappling with stress and exhaustion due to the pre-travel preparations. Digitising Travel Industry The onset of the digital era has revolutionized...
Proptech In India
With growing urbanization and digitization in every facet of life and business, technology is now the main impetus in enhancing general well-being and boosting important economic metrics in India. Real estate technology, often known as property technology or PropTech, has emerged as a result of recent technological disruptions, rapid technological breakthroughs, and digital revolutions. As...
Marketing Audit – Definition, Process and Benefits
In this competitive business landscape, effective marketing is one of the crucial aspects that companies always pay attention to. After all, effective marketing allows businesses to sustain and grow in the market and helps businesses connect with their customers and invest in their offerings. However, a marketers job is not only limited to running marketing...
A Complete guide to successful CRM Implementation
In an era of digital transformation, companies have to develop a strong connection with their intended consumers, and that’s where customer relationship management (CRM) technology enters into. CRM tools assist businesses with handling customer connections and gaining important insights into who and what their consumers want. Therefore, every year businesses spend huge sums of money...
Benefits of CRM for Business
If you are someone who values organization structure, you probably would already know how advantageous CRM could be. It could offer several benefits to any business, from organizing contacts to automating key tasks while becoming a centralized, organized hub that enables consistent communication both with customers and within the organization. With most organizations offering remote...
Website Maintenance for Marketing and Branding
A website is essential for business in the Internet age. Every business may have a particular motivation, which may be whatever from boosting their internet visibility to providing a forum for clients to communicate with them and buy products, exchange data, engage in email marketing, offer services, or anything else. Maintaining and updating a website...
Enrolment Marketing in the Digital World
In the modern rapidly evolving higher education scenario, educational institutions face the difficulty of acquiring and admitting proficient students, which is why enrolment marketing could be valuable. Due to a variety of variables, including shifting student preferences, changing demographics, and rising accountability demands, enrolment marketing has changed over the past few years. Read on to...
